I really didn’t set out to start a supplement brand. Like most people in their 40s, I just wanted to feel better.
Not because I felt bad. On paper, I was doing fine. I was in good shape. I exercised regularly, ate well, slept decently. But something was missing. Energy lagged. Focus dipped. Recovery took longer than it used to. I wasn’t burnt out, but I wasn’t thriving either.
Then I came home from work one day and my daughter asked if I’d play tennis. I didn’t say “no,” because I wanted to play, but I was shattered and my body language told her everything she needed to know. And it broke her little heart, which consequently broke mine.
I tried to save the situation, picking myself up and saying: “let’s play!” She smiled cautiously. But the damage was done. What she’d remember was the first emotion she’d felt after excitedly asking me to play. And that feeling was sadness: ‘daddy doesn’t want to play with me...’
This cut deep. Reflecting on it that evening, I vowed to never give her that impression again. I needed a way to feel more energised. Particularly after a long day at work. So I started experimenting.
I went deep into research. Not the surface-level “top five supplements for men” blogs, but clinical papers, functional medicine forums, longevity podcasts, and conversations with nutritionists.
What emerged was a shortlist of high-quality supplements claimed to improve cellular energy, mental clarity, physical performance, recovery, sleep, and long-term healthspan.
I tried them all. Creatine. Magnesium before bed. Vitamin D3 with K2. NMN in the morning. B vitamins. Zinc. L-theanine. Spermidine. Glycine. The list grew longer and longer. Then something happened.
I felt incredible.
Not in a hyped-up, caffeine-jittery way, but calm, focused, alert. My workouts improved. I slept deeper. I could push through days in the office with sustained, stable energy and zero brain fog. I felt sharper in meetings, more present with my family, and less wrecked after a tough, four-hour bike ride in the Peak District.
In short, in my mid-forties, I felt the best I’d ever felt. But there was a problem.
It was a total faff. My morning routine took forever and the kitchen cupboards looked like a pharmacist’s counter. Powders to mix. Pills to swallow. Timings to remember. Some with food. Some on an empty stomach. It was expensive, messy, and unsustainable. And when I travelled? Forget it.
That’s when the idea for Uthful was born.
What if you could take just one scoop a day and get the full, clinical-dose benefit of what I’d found were the most effective supplements for physical and mental performance, recovery and longevity?
Not a “greens” powder in an attempt to outrun a bad diet. Not another multivitamin with 200% of things you don’t need. But a smart, targeted, daily blend designed for healthy, active folk in their 30s, 40s, 50s, 60s and beyond. People who want to perform at their best today, but also invest in feeling great in ten years time.
Uthful is built around that idea. I managed to persuade a leading nutritional therapist, Joanne Hill, to help me, and together we worked to formulate a daily scoop that covers:
-
NMN + NAD precursors for cellular energy and healthy aging
-
Adaptogens and nootropics for calm, focused productivity
-
Recovery support for joints, muscles, sleep quality and immunity
-
Essential nutrients people are commonly deficient, at real, bioavailable doses
No fluff. No pseudoscience. Just what we've found works, fine-tuned for people who want to feel energised, think clearer, move and sleep better.
And most importantly, it’s convenient. One scoop. Once a day. That’s it. Done.
I didn’t start Uthful to build a supplement company. I started it because I wanted to feel like the best version of myself. Because I wanted to be a better dad and husband. And because I want to feel this way when I’m 55, and 65…
What’s more, I got tired of spending a fortune on supplements, and needing a cupboard full of pills and powders. If you’ve ever felt the same way, I built this for you, too.
